We’re Back. And This Time, It’s Different

We’re Back. And This Time, It’s Different

Lienke de Bruin

If you’ve been around for a while, you might remember us. We launched back in 2010, when activewear wasn’t yet what it is today. Before every brand claimed “performance” and before leggings became everyday essentials, we were already focused on one thing, creating pieces that actually feel good to wear.

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Holy grail eye creams for dark circles

Holy grail eye creams for dark circles

Lienke de Bruin
Our favourite eye creams!
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activewear trend

What will happen to the activewear trend?

Lienke de Bruin
First, the golden question: is activewear still in growth? There has been so much hype around the soaring activewear market over the last few years, thanks to major shifts in...
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activewear trends

The 7 activewear trends of Summer 2018 and beyond

Lienke de Bruin
Way back when, activewear had fresh trends once or twice a year. Now, as a key apparel category, things have sped up a whole lot. It calls for activewear brands...
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